Elevate Your Business with Tailored Marketing Leadership

Let's cut to the chase - your AV business needs a marketing strategy that's as cutting-edge as your tech. That's where CharBett comes in. We're all about providing top-notch, part-time Chief Marketing Officer (CMO) services, specifically designed for the audiovisual industry. Our goal? To boost your AV brand or rep firm to new levels with marketing strategies that align with what you're trying to achieve. Let's make some noise in the AV scene together!

Digital Marketing STRATEGY

From SEO to social media, our digital marketing strategies are crafted to maximize your online presence and engagement. We turn insights into action, ensuring your brand not only gets noticed but remembered.

Fractional CMO Services

Get the seasoned expertise of a Chief Marketing Officer without the full-time executive commitment. A fractional CMO integrates seamlessly into your team, bringing years of strategic experience to drive your marketing efforts forward.

Customized Solutions

Every business is unique. That’s why we tailor our strategies to align with your business goals. Whether it's scaling up your brand, launching new products, or enhancing outreach, get personalized strategies that set you apart from the competition. 

What is a Fractional CMO?

Fractional CMO (Chief Marketing Officer) services represent a strategic partnership allowing businesses access to professional marketing leadership at critical stages in their growth.

This includes proven strategy, planning, budgeting, and oversight of your marketing operations.

Our fractional CMO services can also include the management of your internal team or even another agency.

How we can help you reach your business goals

StrategY JAM


  • Need a new angle for your marketing game? Let's dig into your current strategy and spot those areas that could use a little oomph. 
  • A Strategy Jam Session is all about addressing the specific needs of your company, providing a personalized to-do list of marketing strategies for the upcoming 3-6 months.
  •  It's the perfect solution if you're seeking some expert advice on how to shake things up and level up your campaigns.

Advisor / Consultant


  • Got a team but need a little extra help? Think of us as your trusty sidekick in putting that Strategy Jam action plan into motion. 
  • We're here to guide you towards success and expansion, with bi-monthly planning calls, unlimited email support, and maintain marketing momentum. 
  • If you've got a solid marketing squad that just needs some direction and priority setting, then this is perfect for you.

CMO Leadership


  • Looking for a leader to help you achieve your goals? Consider hiring a part-time Chief Marketing Officer (CMO). 
  • We'll be all in for your company, turning the big ideas from the CEO and Board into real marketing campaigns. Plus, we'll spot the talent you need, give HR a hand with recruiting, and keep you updated with regular KPI reports. 
  • It's perfect if you're after expert help to create and roll out killer marketing strategies.

What does a Fractional CMO do?

Strategic Planning to outline marketing strategies customized for your goals designed to exponentially increase your sales.
Team Leadership to mentor, train, and assist your team (including agencies) in executing the vision for your business.

Create your marketing strategy
Correct your messaging and positioning
IMPLEMENT systems for your team to follow
Map out your customer journey
Hire marketing employees and consultants to execute
Manage KPIs so your marketing makes money

REady to get started? here's the next steps:

Step 1: Discover

Schedule a 20-minute call to talk about your goals and see if we are a good fit for each other.

Step 2: Explore

In our first project together, we’ll dive deeper into your business resulting in a custom action plan tailored to your business goals.

Step 3:  Execute

With your comprehensive marketing plan in hand, decide if you need an ongoing advisor or dedicated leadership to implement your plan.

Step 4: Optimize

We'll focus on creating long-term success by continuously testing, learning, iterating, and scaling what's working.

 "Erica is that rare leader that not only has the expertise, but also the drive - pouring her heart and soul into each endeavor whether it’s within her day job or in her outreach activities with future workforce or women in STEM. Erica does nothing by half-measures, and she knows how to motivate other people as a leader and a marketer. You put Erica in charge when you want something to get done."

VP of Content Creation


Let's discuss how we can transform your marketing strategy and help you achieve your business aspirations. Contact us today for a consultation and step into the future of marketing with


No, of course not. And while there are folks who tie their compensation to your metrics, I find that this behavior leads to these agencies making bad decisions, for their own benefit. Everything I do, we'll do together, with your approval & a complete level of transparency.

Reach out to me. You can schedule a call here.

Like any new relationship, we'll find our agreed upon working style. I'm happy to revise my output, based on your feedback.

Yes, we work with clients that are working with other agencies. In many cases, this is an excellent strategy!